Who's Visiting Fort Lauderdale?
Who's Profiting and Who's Not?


We all know that Greater Fort Lauderdale has convenient air travel, warm weather, beaches, and other tourism amenities that make it a desirable destination as proven by 14 million visitors in 2014 who spent about $11.3 billion here.
But- how do we stack up when it comes to Greater Fort Lauderdale
as a venue for conventions, trade shows, and consumer shows?


SPEAKER:
 
Carlos Molinet, Senior Vice President
Greater Fort Lauderdale Convention & Visitors Bureau

will answer that question for the Fort Lauderdale Forum audience.

Mr. Molinet has almost 30 years’ experience in hospitality, business and motivational management and leadership. He was General Manager of the Hilton Fort Lauderdale Marina; Director of Operations for LXR Resorts and Hotels Fort Lauderdale; General Manager of the Fort Lauderdale Grande, Area General Manager for the Hyatt Regency Pier Sixty-Six and Bahia Mar Beach Resort. He is a Certified Hotel Administrator, received recognition as HSMAI’s General Manager of the Year and a State Leadership Award for work with the Florida Restaurant and Lodging Association. Carlos is past Chairman and President of the Broward Chapter of the Florida Restaurant & Lodging Association (FRLA) and sits on the Executive Committee of the FRLA. He is a former Vice Chair of the Beach Business Improvement District (BID) and of the Beach Redevelopment Advisory Board for the City of Fort Lauderdale. He is a former member of the Broward County Tourist Development Council, and a graduate of Leadership Broward Class XXVI.


Program Background

An analysis of historical demand indicates that the Broward County Convention Center (BCCC) located in Fort Lauderdale, is currently not able to serve a segment of the national convention business as compared to a sampling of its competitors. The venue does host a competitive number of gate shows that complements exhibit hall usage. However, many of these events have a more local or regional focus, and are therefore less likely to produce the room nights and other economic impacts of a national convention. Event planners report that Broward County’s greatest weakness as a meeting destination is its hotel inventory near to the BCCC. Planners have recommended that Broward County’s meeting revenue can grow significantly by the expansion of the existing convention center and the building of an on-site headquarter convention center hotel.


Who is profiting?

  • Gaylord Opryland Hotel and convention centers in Miami Beach, FL, Austin, TX, and Charlotte, NC. have more exhibit space than BCCC.
  • Charlotte Convention Center ballroom space exceeds the BCCC ballroom space and several markets, including Nashville and Miami Beach have plans to expand ballroom spaces above what Charlotte is currently offering.
  • The 800-room Omni Hotel in Nashville as well as planned convention center hotels in Palm Beach and Miami Beach are all currently developing or planning major convention hotel projects, continuing to put BCCC at a competitive disadvantage.

Mr. Molinet will address our current competitive position and describe how planned improvements to upgrade the CVB meeting package including a dedicated headquarters hotel will advance the BCCC competitive position and positively affect event demand.


 

Wednesday February 25, 2015

7:30 am: Coffee & Networking
7:45-8:45 am: Presentation/Discussion

FAU/BCC Higher Education Complex, 111 E. Las Olas, Room 1110 

Parking available in the City Garage

RSVP (via EventBrite) by clicking here.
(Please feel free to invite your friends & colleagues)


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